According to today’s trend forecasts, gold-based beauty products are making a comeback. However, one might assert that they’ve never gone out of style. 

Celebrating its rich history as well as its proven beauty benefits and spiritual significance, Kalyx Beyond is proud to announce the launch of a new gold-inspired lineup with a closer look at this incredible ingredient.

Sacred Skincare: A History of Gold-Infused Cosmetics

Dating back as early as 2500 B.C. and spanning across the epic eras of ancient Greece, Egypt, China, and Japan, gold is said to have been touted by iconic queens like Cleopatra and Nefertiti as a sacred staple in their most beloved beauty rituals.

Throughout the ages, gold mineral has been featured in elixirs for everything from healing, to smoothing, soothing, and rejuvenating the skin, as well as for adornment in makeup and nail polish. 

In addition to its glimmering aesthetic beauty, gold has also been prized for centuries for its potent spiritual powers. Sometimes referred to as “the elixir of life,” gold is energetically and elementally associated with the sun – illuminating everything it touches with love and wisdom. It is believed to attract opulence and unlock abundance in its many forms.

Precious Modern Metal: The Beauty Benefits of Gold 

But beyond its more mystical and alchemical attributes, the reason gold remains a timeless cosmetic ingredient is that it has many practical applications for creating true skin transformation. Here are a few of our favorite benefits:

• Benefit #1: Gold has natural skin-supporting properties

Containing high levels of antioxidants, which combat free radical damage, gold provides the perfect antidote to modern-day skin stressors including UV exposure, pollution, and other environmental aggressors that can age the skin. It is also anti-inflammatory, helping to calm concerns related to inflammation in the skin – including redness, acne, irritation, and discoloration.

• Benefit #2: Gold promotes a luminous-looking complexion

For skin that looks dull or depleted, gold is also a wonderful ingredient for brightening and bringing out your inner radiance. It works deep within the skin to encourage cellular turnover and collagen synthesis for a more supple, and youthful appearance. Plus, with its inherent light-reflecting composition, the gold flecks in the formula work to create a gorgeous glowing finish.

• Benefit #3: Gold infuses your everyday with a touch of luxury

Of course, we also love the way gold enhances even the most ordinary routine, turning it into an extraordinary self care ritual. Because we all deserve to treat ourselves to more magical moments, pure gold can be used to help you reconnect with your inherent beauty on every level – mind, body, and spirit.

Golden Alchemy: The 24K Collection by Kalyx Beyond

For enjoying your own gold-infused rituals, Kalyx Beyond’s initial line-up features three luxury skincare products – 24K Gold Mist, 24K Cleansing Powder, and a 24K Gold Concentrate.

All three formulas utilize 24K gold as the signature ingredient. As a bonus, each purchase is accompanied by its own specific beauty meditation, developed by the designers to enhance your experience and results. We can’t wait for you to indulge yourself in the Kalyx Beyond 24K Collection!